There has been a lot of controversy with the Nintendo Creators Program; an ad-sharing service devised by the Big N to siphon off money from YouTube creators for...uh...the privilege of using assets from the house that Mario built in their fan-made creations.

It's no secret that there are a handful of very successful vloggers, let's players and YT content creators that are making a living from producing content around the things they love. Most companies understand that the attention that these creators bring to their products helps spur interest and sales; and as such, most have learned to be happy that they are even getting highlighted. It's no secret that a large YT creator can generate immense interest in your product if they have a genuine fanaticism for it.

Nintendo has never struck Pie or me as particularly greedy, so we started wondering that perhaps there were other reason for their hesitation to embrace the YouTube phenomenon. We do know that they are fiercely protective of their IPs, an attitude that could have heightened over the years from previous bad experiences. Perhaps the creators program was designed as a way for Nintendo to assert control without the need to pull content completely, instead of as a way to capitalize on their IPs. Although it is silly considering the current online climate, we all might be privy to doing silly things when we bear scars that run this deep.