Ya know, my wife and I JUST watched the Mario Bros movie last night. It is undeniably terrible, but we'll always love it because we were the right age, at the time, to be able to just accept it because ALL comic or video game movies were nothing like the source, back then (plus, my wife had a thing for John Leguizamo, so that helped).
But I certainly see the logic in this comic, beyond the comedy. You make a good point! They've been burned so many times in the past. I see where they're coming from. It's just...times are changing. I don't know how long Nintendo can hold out using only old tactics.